Journal · Notes

Why My Drive-Out Fee Is Zero

And why most Baton Rouge tech companies have one. A short rant about how this industry charges for nothing.

March 11, 2026 · 3 min read · Behind the Scenes
Why My Drive-Out Fee Is Zero

Driving to a job isn't labor. It's overhead. I don't charge clients for my cost of doing business.

The standard pricing model for residential tech service in Baton Rouge — and most everywhere else — goes like this: you pay a trip fee of $49 to $99 before I've done a single thing, and then you pay an hourly rate on top of that once I start working. The trip fee is framed as covering "travel time and fuel." What it actually covers is the company's cost of doing business, billed as a line item to the client.

1 · How the industry prices

I understand why companies charge trip fees. Running a service business has real overhead — fuel, insurance, vehicle depreciation, unbillable drive time. Those costs have to go somewhere. The trip fee is a way to recover them explicitly, upfront, before any work begins. It also functions as a commitment signal: if a client has to pay $75 just to get me in the door, they're less likely to cancel.

What I object to is calling it something it isn't. "Trip fee" implies the client is paying for travel. What they're actually paying for is overhead — my overhead, not theirs. And charging clients for my overhead before delivering any value has always felt like the wrong way to start a relationship.

2 · Why I price differently

I build travel time into my hourly rate. The first minute I arrive at your home is billable labor. You're not paying a fee for the privilege of seeing my truck in your driveway — you're paying for my time from the moment I start working. That's it.

The psychological effect

Clients who pay a trip fee feel nickel-and-dimed before I've touched anything. Clients who don't feel like they're being treated fairly from the start. That difference in how someone feels about working with me is worth more than the $75 I'd collect at the door.

3 · The actual math

Here's a concrete comparison. Company A: $75/hr + $49 trip fee. A two-hour job costs $199. Company B (me): $110/hr, no trip fee. A two-hour job costs $220. On a two-hour job, I'm more expensive by $21. On a three-hour job: Company A charges $274, I charge $330. Still more expensive.

But on a one-hour job — the quick fix, the device setup, the question that turns into a 45-minute visit — Company A charges $124. I charge $110. And more importantly, when the client calls me back in six months for another job, they remember that I showed up, fixed the thing, and charged them exactly what I said I would. No surprise line items. That's worth more than any trip fee I'd ever collect.

Ben Thibodaux
Senior residential engineer, Rouge Tech. I design it, install it, and answer the phone when it breaks.
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